Thiago Luz

Media Buyer Portfolio

Performance-Focused Media Buying for DTC E-commerce,
Lead Gen & Niche Markets

Medium DTC E-commerce — Peak Season Success (BFCM)


Black Friday + Christmas Peak

  • • Managed 75% of Meta and 100% of TikTok ad spend during Black Friday & Christmas.
  • • Breakeven ROAS was 1.4x (top performing ad delivered $1M spend at 1.8x+ ROAS).
  • • “Creative 51” scaled across Meta, TikTok, and Google (effective until Feb).

Strategic Actions

Rapid Creative Testing

Quick creative iterations in Sandbox campaigns

Fast Optimization

Data-driven refinements across funnels, audiences and platforms

Scaling of Winners

Vertical & horizontal scaling of top performers


Lead Generation (Brazilian SEM Hub)

• Grew client roster by approx. 25% through Meta campaigns.
• Focused on CPL and conversion-driven performance.
• Coordinated directly with sales team to align media and funnel performance.

Small DTC E-commerce (Alcoholic Beverages)

Account Setup

Platform foundations

Creative Direction

Designer coordination

Targeted Funnel

TOF interests → Remarketing → Lookalikes

Optimization

Ongoing performance tuning


Funnel overview for the same ecomm (remarketing, lookalike of best interests audience on TOF)


• Built ad account from scratch: structure, and strategy.

• Directed creative production with designers for compelling ad sets.

• Executed funnel strategy with TOF, Remarketing, and Lookalike segments.

• Continuously optimized based on ROAS, CTR, and audience signals.

Home Decor ads results
(target: MER <= 46%, met)

Reach me at

LinkedIn

https://www.linkedin.com/in/thiagosluz/

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