Thiago Luz
Media Buyer Portfolio
Performance-Focused Media Buying for DTC E-commerce, Lead Gen & Niche Markets
Medium DTC E-commerce — Peak Season Success (BFCM)
Black Friday + Christmas Peak
  • • Managed 75% of Meta and 100% of TikTok ad spend during Black Friday & Christmas.
  • • Breakeven ROAS was 1.4x (top performing ad delivered $1M spend at 1.8x+ ROAS).
  • • “Creative 51” scaled across Meta, TikTok, and Google (effective until Feb).
Strategic Actions
Rapid Creative Testing
Quick creative iterations in Sandbox campaigns
Fast Optimization
Data-driven refinements across funnels, audiences and platforms
Scaling of Winners
Vertical & horizontal scaling of top performers
Lead Generation (Brazilian SEM Hub)
• Grew client roster by approx. 25% through Meta campaigns.
• Focused on CPL and conversion-driven performance.
• Coordinated directly with sales team to align media and funnel performance.
Small DTC E-commerce (Alcoholic Beverages)
Account Setup
Platform foundations
Creative Direction
Designer coordination
Targeted Funnel
TOF interests → Remarketing → Lookalikes
Optimization
Ongoing performance tuning
Funnel overview for the same ecomm (remarketing, lookalike of best interests audience on TOF)
• Built ad account from scratch: structure, and strategy.
• Directed creative production with designers for compelling ad sets.
• Executed funnel strategy with TOF, Remarketing, and Lookalike segments.
• Continuously optimized based on ROAS, CTR, and audience signals.
Reach me at
LinkedIn